Product Oriented Measures in the Agricultural Sector

This study outlined the state of the art and provided a foresight study with three scenarios that differed with respect to the role assigned to the product-oriented approach – the life-cycle thinking. For each scenario, a number of development projects were proposed.

The client

Danish Environmental Protection Agency (EPA) – Denmark

Our role

This project was a joint effort conducted for the Danish EPA by 2.-0 LCA consultants and Birch & Krogboe, Rådgivende Ingeniører A/S. Project completed June 2003.

Preconditions and foresight for product oriented measures in the agricultural sector

This study outlined the product-oriented approach – the life-cycle thinking as follows:

• Mainly as a way to identify improvement options in ”The environmentally efficient agricultural sector”,
• to document the environmental performance of the products and to use this to maintain and enlarge market shares in the scenario ”Environmental documentation as competition parameter”, and
• to develop new products, increasing the customer satisfaction and value creation in the chain while reducing the environmental impact in the ”De-coupled growth” scenario.

For each scenario, a number of development projects were proposed. A report (in Danish language only) that maps the preconditions for product oriented measures in the agricultural sector is available on-line.