Yearly archive: 2022

No marketing claims without LCA

January 10, 2022 by Bo Weidema

Cases of greenwashing or misuse of terms, such as ‘sustainable’, have led to bad press for many companies. And in Denmark, such cases also lead to sizable fines. Just before the turn of the year, the Danish consumer Ombudsman released a collection of examples of court decisions as part of a new ‘quick guide’ to companies on how to deal with environmental marketing (Press release and Quick guide in Danish). The many court rulings point to an increasing firmness against…


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