Blog archive: December 2017

The clock is ticking for PEF

December 11, 2017 by Bo Weidema

Last week I attended a meeting on the EU commission’s Product Environmental Footprint (PEF) arranged by the Danish Environmental Protection Agency. The PEF initiative was presented as providing a level playing field for competition on environmental claims, countering the current situation that many (allegedly 95% of all environmental claims) are misleading. The PEF pilot phase is now coming to and end, and the Commission representative presented the result as a success story: “We now have a machine that works!” although…

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