Comparison of environmental claims for graphical products
The project outlines how environmental claims can be verified by life cycle assessment, and which core aspects are required for such claims to be valid.
GRAKOM – Danish Association for Graphic Communication & Media – Denmark
2.-0 LCA consultants performed the project that was presented in a proprietary report.
Criteria for validity of claims
The life cycle based criteria for valid environmental claims were applied to assess the extent to which three existing environmental labels (The Nordic Swan, The EU Flower, and Cradle to Cradle) capture the relevant and important environmental parameters for graphical products. It has not been a part of the project to compare, assess or benchmark how well each label fulfil the core aspects.